October 10, 2022

Home influencer community sparkles at the Clean & Tidy Home Show

photo of shine squad at the clean and tidy home show excel london

Major international brands and new challenger start-ups alike have been brought together to celebrate the home influencer community’s success in keeping Britain’s homes sparkling, at the Clean &Tidy Home Show, held at ExCeL London on 8-9 October.

Featuring more than 50 of Britain’s best-loved and most exciting cleaning brands, the Clean & Tidy Home Show saw exciting launches of dozens of new products that deliver outstanding value, reduced environmental impact, and exceptional cleaning performance.

With demand growing for accessible cleaning product choices, the Clean & Tidy Home Show showcased a series of products and brands to the general public, proving that cleaning your home needn’t cost the earth – and that consumers have a wider choice than ever of familiar favourites and new small businesses. Thousands of curious and passionate visitors attended the first ever edition of the show, and among the crowd were homemaking celebrities like Lynsey Queen of Clean, Stacey Solomon, Mrs Hinch and Charlotte Greedy.

The café saw a takeover from household brands Finish, Vanish, Calgon, Harpic and Cillit Bang, which included competitions to win on Calgon & Finish and ‘hook a poop’ with Harpic. The brands showcased their ranges including Harpic Power Plus, which is 10xbetter than bleach on limescale removal and Calgon’s 3in1 water softener, which prevents limescale, residue & odour build up in the washing machine. Consumers also had the chance to take home samples across the brands to experience for themselves!

Zoflora celebrated a century of being a beautifully fragranced cleaning brand, launching its first ever specialist bathroom cleaning product, Zoflora Power Bathroom. In recent years the company has been energised by the "cleanfluencer" community brought together by the show. Michelle Chadwick, Senior Brand Manager, Zoflora, said: “We’re really excited to be a part of the show, and to meet face to face the influencers that are so important in helping build connections with customers.”

Scrub Daddy launched its Scour Daddy XL, a supersized scouring pad offering a more than 85% larger surface area than conventional pads. Meanwhile, the brand’s signature products, ArmourTec mesh and FlexTexture foam provide scratch-free power cleaning to remove even the most burnt-on food.

Vamoosh, meanwhile, was using the show to connect with cleanfluencers who have helped raise awareness of its Queen’s Award-winning Pet Hair Dissolver and Washing Machine Cleaner, as wellas trialling the launch of its forthcoming dishwasher cleaner. Nikki Readman, Marketing Manager, Vamoosh, said: “The show has been a fantastic opportunity to meet with influencers and we’ve had excellent interest from visitors keen to learn more about our range.”

Big brands were also accompanied by family businesses successfully surfing the wave of interest created by the Cleanfluencer community. Fill Refill showcased its portfolio of closed-loop refillable cleaning products that eliminate the need for plastic packaging. The range, which features laundry liquid, dishwasher powder, kitchen cleaner and much more, is biodegradable, vegan, and free from harsh chemicals and dyes. It inspired by founder Phill Kalli’s father, who has decades of experience in developing cleaning products.

Kalli said: “People are becoming much more savvy about sustainability and asking the right questions. It’s been great to meet with a new audience and interesting for us to bring our products into a new space where we can make a difference – and the reaction has been really positive.”

 Similarly, family-owned Elbow Grease chose the show to launch its new gingerbread-scented washing up liquid ahead of Christmas. It was also the first time the firm had attended a consumer show, with the team citing that influencers had been essential in helping to build brand awareness and it was a fantastic opportunity to connect with the community.

Penny Moyses, Founder & Show Director, Clean & Tidy Home Show, said: “The home influencer community has transformed housework into home ‘wow’ – meaning it’s never been easier, more affordable or sustainable to make your home a clean and tidy sanctuary. We’re delighted to have brought many together to share their knowledge, and to give established brands and new challengers the perfect platform for launching incredible, inspirational products.”

 

About the Clean & Tidy Home Show

The Clean & Tidy Home Show features celebrities, influencers and experts, showcases the latest cleaning, organising, home and self-care products, and brings together a growing community of homemaking enthusiasts. The next event will take place 14-15 October 2023, and tickets are now on sale.

Major international brands and new challenger start-ups alike have been brought together to celebrate the home influencer community’s success in keeping Britain’s homes sparkling, at the Clean &Tidy Home Show, held at ExCeL London on 8-9 October.

Featuring more than 50 of Britain’s best-loved and most exciting cleaning brands, the Clean & Tidy Home Show saw exciting launches of dozens of new products that deliver outstanding value, reduced environmental impact, and exceptional cleaning performance.

With demand growing for accessible cleaning product choices, the Clean & Tidy Home Show showcased a series of products and brands to the general public, proving that cleaning your home needn’t cost the earth – and that consumers have a wider choice than ever of familiar favourites and new small businesses. Thousands of curious and passionate visitors attended the first ever edition of the show, and among the crowd were homemaking celebrities like Lynsey Queen of Clean, Stacey Solomon, Mrs Hinch and Charlotte Greedy.

The café saw a takeover from household brands Finish, Vanish, Calgon, Harpic and Cillit Bang, which included competitions to win on Calgon & Finish and ‘hook a poop’ with Harpic. The brands showcased their ranges including Harpic Power Plus, which is 10xbetter than bleach on limescale removal and Calgon’s 3in1 water softener, which prevents limescale, residue & odour build up in the washing machine. Consumers also had the chance to take home samples across the brands to experience for themselves!

Zoflora celebrated a century of being a beautifully fragranced cleaning brand, launching its first ever specialist bathroom cleaning product, Zoflora Power Bathroom. In recent years the company has been energised by the "cleanfluencer" community brought together by the show. Michelle Chadwick, Senior Brand Manager, Zoflora, said: “We’re really excited to be a part of the show, and to meet face to face the influencers that are so important in helping build connections with customers.”

Scrub Daddy launched its Scour Daddy XL, a supersized scouring pad offering a more than 85% larger surface area than conventional pads. Meanwhile, the brand’s signature products, ArmourTec mesh and FlexTexture foam provide scratch-free power cleaning to remove even the most burnt-on food.

Vamoosh, meanwhile, was using the show to connect with cleanfluencers who have helped raise awareness of its Queen’s Award-winning Pet Hair Dissolver and Washing Machine Cleaner, as wellas trialling the launch of its forthcoming dishwasher cleaner. Nikki Readman, Marketing Manager, Vamoosh, said: “The show has been a fantastic opportunity to meet with influencers and we’ve had excellent interest from visitors keen to learn more about our range.”

Big brands were also accompanied by family businesses successfully surfing the wave of interest created by the Cleanfluencer community. Fill Refill showcased its portfolio of closed-loop refillable cleaning products that eliminate the need for plastic packaging. The range, which features laundry liquid, dishwasher powder, kitchen cleaner and much more, is biodegradable, vegan, and free from harsh chemicals and dyes. It inspired by founder Phill Kalli’s father, who has decades of experience in developing cleaning products.

Kalli said: “People are becoming much more savvy about sustainability and asking the right questions. It’s been great to meet with a new audience and interesting for us to bring our products into a new space where we can make a difference – and the reaction has been really positive.”

 Similarly, family-owned Elbow Grease chose the show to launch its new gingerbread-scented washing up liquid ahead of Christmas. It was also the first time the firm had attended a consumer show, with the team citing that influencers had been essential in helping to build brand awareness and it was a fantastic opportunity to connect with the community.

Penny Moyses, Founder & Show Director, Clean & Tidy Home Show, said: “The home influencer community has transformed housework into home ‘wow’ – meaning it’s never been easier, more affordable or sustainable to make your home a clean and tidy sanctuary. We’re delighted to have brought many together to share their knowledge, and to give established brands and new challengers the perfect platform for launching incredible, inspirational products.”

 

About the Clean & Tidy Home Show

The Clean & Tidy Home Show features celebrities, influencers and experts, showcases the latest cleaning, organising, home and self-care products, and brings together a growing community of homemaking enthusiasts. The next event will take place 14-15 October 2023, and tickets are now on sale.

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