Persil is the No.1 liquid detergent brand in the UK and aims to lead the democratisation of sustainability without compromising on top performance. Persil’s purpose is to power up the world's changemakers to get dirty for good, and this is brought to life through their cold wash and recyclability eco-credentials and the Persil Dirt Is Good Project. To date, their schools programme has reached 3.8mn people, with over 72,000 children involved in activities across the UK.

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